Blog

Period: 2002 – 2004 (2 years)

Outline:

The position at TBWA was one of my most rewarding and exposed me to some of the biggest brands I have worked with. I was hired at the designer for the newly formed digital division within TBWA Cape Town. I was the sole New Media Design for the duration of my stint with TBWA and worked on a few very exciting projects some of which were Loerie Award Finalist Nominees.

Responsibilities:

Digital Design, Interface/Functional Design, Digital Branding, Conceptualization, Illustration, Animation, Basic Character Design, Creative Strategy, Art Direction

Brands serviced while at Digerati include:

Adidas, Woolworths, Listerine, Nicorette, Telkom, V&A Waterfront, SA Rugby, Fairlady, Nampak

May 2000 – June 2001

Responsibilities:

Digital Design, Interface/Functional Design, Digital Branding Conceptualization, Illustration, Animation, Creative Interactive Strategy, Digital Art Direction.

Outline:

Having spent some time working with Ogilvy Interactive from iafrica.com side, I made the move from client to agency and ended up working on the ifrica.com account on the agency side including a loerie award nominee projects which made it’s way to the finals.

Highlights:

• Nominations for Employee of the Month
• Award Finalist for iafrica.com Digital Media Campaign & Interactive Game
• Specialized 360 Gregree Brand Development Training Conference through Ogilvy Africa Development Program.

Period 07/1999 – 05/2000

I joined iAfrica.com with no web design experience having previously worked only in print design. I gained on the job learning and experience in working with web pages and graphics and learnt about the differences between digital branding and offline branding. The position at iAfrica.com exposed me to Ogilvy via their brand team who were working on the iafrica account as the agency responsible for developing the iafrica brand in above the line media. I moved from client to agency side after my first year at iafrica which was a huge step into agency life for me.

Position:

Junior Web Designer

Responsibilities:

Digital Design, Banner Advertising, eCards, Desktop Wallpapers, Graphic Maintenance, Interactive Games, Conceptualization, Brand Building

Highlights

• First learnt how to create web graphics on the job.
• Gained understanding of branding.