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  • The day that changed my life.

    Alhamdulilaah.

    It’s 5 Ramadan 1446 in Malaysia, and I am sitting at my desk before my workday starts, reflecting on what comes next in my life and suddenly realizing what came before.

    Today, 6 March, marks 23 Gregorian years since Allah guided me to accept Islam.

    It was also the day I was born, 24 years earlier, my 24th birthday according to the Gregorian calendar.

    It was a late afternoon in 2002, after months of searching, learning, debating, reflecting, seeking, and going back and forth in my mind about whether this was the right thing to do. I struggled with the whispers of Shaytaan, made lots of dua for guidance, read the Quran, and learned about Islam.

    A few days, or perhaps weeks, before that I received an unexpected call from a long-lost acquaintance about a dream he had. He tried to dissuade me from becoming Muslim, which I later realized was one of the last attempts by Shaytaan to block my decision.

    I began feeling something inside me taking control. I couldn’t stop it from rising and pushing me forward. I knew I couldn’t delay any longer, so I contacted my Muslim friends, telling them I needed to go to a mosque immediately.

    Gateville Mosque, Cape Town, Masjidul Quds.
    Gateville Mosque, Cape Town, named Masjidul Quds.

    They rushed to fetch me and took me to a masjid. I believe it was just after Asr. The prayer had already ended, and most people were leaving. My friends didn’t know what to do exactly. They asked someone leaving, “Our friend wants to become Muslim. What should we do?”

    An uncle quickly arranged everything and took me to a local imam at a nearby Islamic centre. May Allah bless him and reward him and his family.

    There, I met the Imam who took us upstairs to the private musalla at the Islamic Centre, where we sat on the floor on the carpet. He began asking questions to be sure I was serious about becoming Muslim, that no one was forcing me, and that I understood what I was getting into.

    He explained the Shahada, the Five Pillars, the Six Articles of Faith, and other essentials of Islam, and then asked if I accepted them. I said yes. I was shaking most of the time. I was not in control that day; something inside me was pushing me forward with every step.

    He then asked me to recite the Shahada. The uncle we had met at the masjid and my Muslim friends watched as he recited it slowly, first in English and then in Arabic. I repeated it after him.

    Declaration of Islamic Faith - Kalimah Shahaadah
    The declaration of Faith – Kalimah Shahaadah

    As soon as I recited, it felt like something complete took over. It washed over me, and the emotions burst out like nothing I had ever experienced before. I have never felt anything quite like that since, except in moments of deep connection with Allah, maybe during Tahajjud, while reciting the Quran alone, performing Hajj or standing on Arafah. But in that moment, it was the most intense and the first time I felt that connection to Allah.

    I cried like I never had before; everyone was crying, tears unlike any I had ever shed.

    That was the start.

    It was a moment I cannot buy or sell for any price, a moment I treasure and a decision I have never and will never regret.

    It was the most important moment of my life then and ever since.

    Alhamdulilaah. Alhamdulilaah. Alhamdulilaah.

    Alhamdulilaah – All Praises are for Allah

    If you are considering exploring Islam, accepting it, reading the Quran, or returning to Allah, do not delay even a second. Start right now.

  • Islamic Experience Design

    Islamic Experiences Manifesto.

    (needs a new name – work in progress)

    Introduction

    Bismillahir Rahmanir Raheem

    The Islamic Experiences Manifesto is a set of principles and guidelines which help Islamic Startups and Change Makers steer their decision making and product development in a more Islamic Direction.

    The manifesto is a community contributed collection of values, principles, guidelines all based upon Islamic principles from the Quran and Sunnah.

    The ultimate goal is to leverage the transformational power of Islamic Principles at solving problems while unlocking the barakah adhering to Islam brings into any initiative.

    Need to communicate the problem, purpose, goals!

    Principles

    • Intentional – with Purpose, beneficial for other Muslims, pleasing to Allah
    • Halaal & Tayyab – No harm, avoid doubt, ethical, wholesome
    • Islamic Identity – Modesty, personality, behavior, interactions
    • Inspired, Inspiring – inspired by islam and inspiring others with islam
    • Built for Barakah  – leveraging islamic the principles of success
    • Holistic – touching on all aspects of life

    Manifesto Goals

    These principles should:

    • Form a foundation which help us build truly Islamic Initiatives
    • Give us the core islamic constraints & help us build on a solid islamic foundation with clear enough boundaries to protect us from straying
    • Give us an understanding of how to address the needs of muslims of all types

    Those who adopt this manifesto declare their agreement with it’s principles embrace it as a set of standards they promise to strive to fulfill in their Islamic Ventures.

    Islamic “Experiences”?

    Islamic Experiences are initiatives undertaken to arrive at some form of Islamic objective whether they are products, services, events, content or media or other types of experiences. This may apply to startups, educational projects, lifestyles, social services or anything else which attempts to improve the lives of people based on islamic principles or targeting muslims specifically.

    We have chosen the term experiences because every type of positive human change results from some kind of experience, whether purposely initiated or occurring passively through exposure to information and stimulus, externally and internally.

    While experiences are personal, we can most certainly influence positive experiences by putting in place the right mixture of elements to

    Principles from Islamic Texts

    The following texts contain principles upon which we can base our activities to ensure they our initiatives maintain islamic integrity and bring about the blessings we need for success and islamic impact.

    These references do not need to be contained in the manifesto in their full form but can be a set of principles which we link to for more details so we could write a series of articles one about each principle with it’s islamic source and details of how it needs to be applied in context

    Deeds are by intention

    “The reward of deeds depends upon the intentions and every person will get the reward according to what he has intended. So whoever emigrated for worldly benefits or for a woman to marry, his emigration was for what he emigrated for.”

    https://sunnah.com/bukhari/1/1

    The first Hadith in Bukhari helps us to start with the most important consideration before taking any action. Why? What is our intention behind doing what we want to do. Are we looking to become rich or famous, to do some general good, to please Allah, to help the ummah. We should start any initiative by purifying our intentions, by clarifying within ourselves why we want to do what we plan to do and ensuring the intention is good and pleasing to Allah, as well as being in accordance with the Sunnah of the Messenger of Allah.

    Embracing our Purpose

    And I did not create the jinn and mankind except to worship Me.

    https://quran.com/51/56

    As we know worship includes all things which please Allah and avoiding all things which displease Allah, and so this applies directly to our work, our businesses, our projects and initiatives and all their details. When we approach our endeavours as acts of worship we will be fulfilling the purpose of our existence, we will be please our creator and we will earn the help and blessings of Allah.

    Islam as a complete Package

    O you who have believed, enter into Islam completely [and perfectly] and do not follow the footsteps of Satan. Indeed, he is to you a clear enemy.

    https://quran.com/2/208

    Allah commands those who believe to enter islam completely, meaning all aspects of Islam applied in every aspect of our lives. We don’t have the option of picking and choosing even in order to attract attention of less practicing muslims or non muslims. If we ensure we adhere to islam in our intentions, our goals, our methods, our interactions, how we present ourselves and our initiatives and what we encourage or facilitate through our products and services we will be fulfilling this command.

    Halaal AND Tayyib

    O mankind, eat from whatever is on earth [that is] lawful and good and do not follow the footsteps of Satan. Indeed, he is to you a clear enemy.

    https://quran.com/2/168

    Allah commands us to eat of the lawful AND good. Our well being comes from firstly consuming only halaal and additionally ensuring what we consume is good and wholesome and not harmful to us.

    Modesty in Islam

    “Every religion has its distinct characteristic, and the distinct characteristic of Islam is modesty.”

    – Ibn Majah https://sunnah.com/urn/1292830

    If we maintain this distinct characteristic both in our personal lives as well as our businesses and other initiatives we will be promoting the distinction which islam gives to the believer. We dont have the option of embracing diversity with regards to modesty either by promoting it as an option or displaying those who do not adhere to it as just another part of the community. Regardless of who we are targeting with out products or services modesty should be a distinct principle we maintain.

    No Harm

    There should be neither harming (darar) nor reciprocating harm (dirar). 

    https://sunnah.com/nawawi40/32

    When we intend to do something, to change something, to initiate something we should ensure what we do is not harmful in any way to ourselves or to others. This applies to the end result as well as the process to achieving this end result.

    hadith: best of people are most beneficial (can’t find authentic reference)

    Change it with your hand

    I heard the Messenger of Allah (ﷺ) say, “Whosoever of you sees an evil, let him change it with his hand; and if he is not able to do so, then [let him change it] with his tongue; and if he is not able to do so, then with his heart — and that is the weakest of faith.”

    https://sunnah.com/muslim/1/84

    This important principles establishes Islam as a force for positive change and warding off evil in society and encourages us to take action when we see something wrong. There are opportunities all around us for to apply this principle, to empower those disempowered or ease challenges faced by others and the highest level of this is to remove oppression. Oppression may come in many forms and may even be through lack of access to education, information or suitable food or clothing for muslims.

    Avoid the doubtful matters

    I heard the Messenger of Allah (ﷺ) say, “That which is lawful is clear and that which is unlawful is clear, and between the two of them are doubtful matters about which many people do not know. Thus he who avoids doubtful matters clears himself in regard to his religion and his honor, but he who falls into doubtful matters [eventually] falls into that which is unlawful, like the shepherd who pastures around a sanctuary, all but grazing therein. Truly every king has a sanctuary, and truly Allah’s sanctuary is His prohibitions. Truly in the body there is a morsel of flesh, which, if it be whole, all the body is whole, and which, if it is diseased, all of [the body] is diseased. Truly, it is the heart.”

    [Bukhari & Muslim] https://sunnah.com/nawawi40/6

    In islam, Innovation is permissible in worldly matters, but forbidden in religious matters. We are encourages to find newer and more beneficial ways of facilitating ease in all aspects people’s lives in a positive and non-destructive manner. Technological developments however often bring about scenarios which we may not have encountered before causing us to question their islamic permissibility. When we doubt the permissibility of something or are presented with evidence to potential haraam within something we should proceed with caution heeding these important words of the Prophet Muhammad(saw) to avoid falling into haraam. Regardless of how things may change in society with regards to technology, trends or secular laws Islamic Principles are unchanged and new developments need to be scrutinized and validated according to islamic principles.

    Maintaining Islamic Identity

    The Prophet (ﷺ) said: He who copies any people is one of them.

    https://sunnah.com/abudawud/34/12

    Islamic beliefs, practices and lifestyle are unique and very specific, with specific reasons and goals. These specifics gives the Muslim dignity, respect, honour and purity in this life and protects the muslim from those which which have caused others to deviate. As Islam becomes something strange again, many muslims are tempted to deviate to fit into modern culture and lifestyles, liberal dress codes or behaviors and other un islamic practices. This leaves the such muslims and their islam in serious danger. We should encourage in confidence in Islam, it’s practices, rituals and lifestyle and not bend to copy or prefer modern secular ways of doing things, of thinking and of living just to fit in.

    hadith: the likeness of the believer is the likeness of a palm tree (is this one needed?)

    Rizq is from Allah

    other ayaat related to dawah methodology

    • Inspirational
    • Barakah

    Commit to:

    1. fulfill the purpose of our existence (worship) through the work we do, the products and services we create, the initiatives we promote and the money we earn
    2. respect the boundaries of Allah in all aspects of our activities
    3. be truthful in what we communicate and promote
    4. engage in ventures that benefit muslims and do not harm them
    5. providing real value and not dressing up what we create to merely make it appear valuable than it really is
    6. encourage muslims towards islam using islamically appropriate methods and not to compromise merely the make customers happy and spend more money with us
    7. being proud of islam, it’s beliefs, values, principles and practices and not be be ashamed of it
    8. to encourage others towards this islamic confidence
    9. encouraging others towards islam in ways which positively inspire them and not to turn them away from islam or make them feel alienated
    10. speaking to people in a language they understand and providing them what they need at their level

    key concepts to emphasize

    • Tauheed
    • For the sake of Allah
    • truth
    • purity
    • modesty
    • privacy
    • fairness
    • humility
    • co-operation
    • excellence
    • hard work
    • worship
    • rizq
    • barakah
    • wholesomeness
    • prevention (closing doors to evil)
    • empathy
    • understanding
    • Optimism

    Concepts to avoid

    In progress

    Guidelines

    • Honesty, Truthfulness, Trustworthiness, Genuine
    • Not transgressing Islamic rules in visuals, messages, interactions/behaviors
    • Selling the actual product and it’s real benefits not faking or exaggerating
    • Encouraging muslims towards islam
  • What happened to my site

    It’s been a while since I’ve done much with my website. The last few years have been intense, career changes, multiple location changes, 2 new babies since my last blog post.

    I think there was a parenting name for this stage in life, something to do with just surviving.

    SO, I’ve managed to muster up enough energy and time gaps to get back on this horse. I have a very different perspective of life, business & design to share.

  • A blast from my past – a letter to ogilvy interactive 2001

    I just found the following letter I wrote while working as a “new media” designer at Ogilvy Interactive Cape Town back in 2001. It was sent out to the entire company, I know scary, but got me a meeting with the guy on top back then and an entry into the Ogilvy Africa 360 Brand Development Program.

    The Interactive Division back then served as a mere means of extension of the ATL agencies campaigns. It drove us crazy that the ATL guys just had no clue what to do online. a few months later the entire agency crashed along with waves caused by the dot com bubble bursting and Ogilvy Interactive was almost non-existant.

    PS: My name was Nicky Furlong back then, I’ve changed it since. Also read and enjoy the mind of my 23 year old young designer self!

    Below the letter unedited.

    Date: Tue, 13 Mar 2001 09:31:10 +0200

    To: [email protected]

    From: Nicky Furlong <[email protected]>

    Subject: :: Where are we going with Cyber Space ::

    ::This email contains my personal opinions on issue affecting what I set out to do every day… it by no means speaks for OgilvyInteractive as a whole or any other part of our agency :: I do feel however that I need to express my opinion openly and to as many people as possible ::

    ::I’m writing this email with the hope that the issues highlighted herein will be given the full attention of the people in positions of enough calibre to make some kind of change::

    :: HERE GOES NOTHING ::

    Our 360 degree agency is a place filled with such diversity in every aspect of the word that to fit every single mind set/skill set/professional background into the same box seems to take away that individual value that each person has to offer. In essence what makes this place special is that it’s filled with people who have totally different views and perspectives on what it is that we actually do. If we we’re all like minded and believed in exactly the same things , it would very quickly be echoed in the work we put out and sooner or later clients would question our ability to deliver personalized solutions to the diverse business problems we are expected to solve.

    Speaking from an interactive point of view, and having spent hours of research and study on the internet, I’ve realized that what the web world has to offer from a communications point of view goes beyond what 360 degrees as it stand today is offering it’s clients. The web operates on a totally different set of principles. If we go into case studies and take an in depth look into successes on the web we see that those successes come from a deep understanding of these principles.

    Advertising and “Traditional Branding” fills a very important part of the communications mix… but in my opinion is by no means an end in itself. If we apply all our thinking from an advertising point of view our business solutions can be no more than ads which may venture out of there traditional vehicles.

    There is great value in understanding how people interact with each other on the internet. Companies are searching for new ways to speak to each other, new means of getting there messages and products to their desired audiences, and in many ways some of the problems encountered are born out of a lack of understanding on the part of our clients of what each medium has to offer.

    Another milestone to cross is the perception that after 25 years of doing what Ogilvy does, Ogilvy knows how. I think we all agree that markets/society/business is changing so rapidly that we constantly need to be reinventing how we do what we do.

    Having said that I’d like to take this point further focussing on the internet and what it has to offer.

    Branding takes on a whole new meaning when it ventures out of it’s traditional avenues, and there needs to be a whole new set of rules invented to successfully leverage the inherent value that lies within the cyber world.

    It’s not just about personalization, or one to one communication. The internet allows us to meet with people on their turf, to speak to and interact with people in their own environments and to convey messages instantaneously. We can deliver experiences to individuals unlike any other medium, and I think we all agree… a good experience goes a long way in influencing peoples habits and behaviours.

    Valuable reading on this matter :

    http://smg.media.mit.edu/people/Judith/Thesis/

    www.cluetrain.com

    The web is a place where functionality and content rule, and people will only commit to surfing any web site if it has something valuable to offer them. That something valuable has to present itself quickly and easily. This is a place where we have to give people what they want, or they’ll never give us a second glance.Trying to dazzle on line communities with visual stimulation and useless bits of advertising and branding information which takes up valuable “cyber” space makes any web site more of an on line advertisement or brochure than anything else… and in certain cases these types of executions can be justified, but at the end of the day… the cyber world is just as much a place where “survival of the fittest” stands strong.

    It takes a “user” If i can refer to the individual as a user a couple of moments to totally reject whatever appears in front of him/her, and move onto something that will instantaneously replace the memory of the previous on line venue. With many other forms of communication the message displays itself in an open field and awareness can be achieved by mere default, but on line people more often than not choose to be where they want to be, and the messages found are rarely original and can easily be found elsewhere at the click of a button.

    It is our task to make the “on line venues” we develope as compelling as possible, from a cyber space point of view so as to capture the individuals attention long enough to keep them in one place. Once people settle and explore .. the messages presented will be tolerated alot longer and will be given alot more attention.

    Think of it this way… when you go to a coffee shop, depending on one of many reasons for going there, you expect a couple of basics… : Coffee… good coffee… good service, and a sense of being comfortable in your surroundings… based on that experience you might make a decision to return to that specific coffee shop some time in the future.

    This is fundamentally what i mean when i speak of on line venues. The web is a place, an environment where people are still going about the motions of being people… socializing, interacting, making decisions, making purchases based on emotions, needs, moods, service, … and for us to make a success of any given on line solution we need to make people feel like the environment was designed for them, for their comfort and convenience.

    This is how an ad, any ad or piece of communication is totally different to any on line venue.

    We cannot continue to perpetuate the traditional methods of communication which we use to speak to people… people are people and would appreciate being treated as such, and until we respect the person on the other side, we can never make any step in getting closer to the people we are speaking to.

    In essence what I am saying is this… we need to start looking at our on line venues as real places where people interact, look for information, find entertainment and pretty much carry out all the functions of daily life… If we can see our website as our business premises… and treat the people that venture into our little shop as valuable customers… we’ll take a GIANT leap in developing “Cyber space in South Africa” as a vialble member of society.

    :: I would appreciate any comment on this issue and would like to encourage a continuous dialogue… which would reinforce my point about connecting people using technology.

    We need to use the tools at our disposal, and maybe even invent some in order to solve the problems we face every day :: I also feel that we have not spent nearly enough time researching the behaviours and psychologies of the people who inhabit the WWW ::

    :: attached are a few documents which discuss some of the specific points that influence my discussion ::

    :: Also check out some of the articles and discussions hosted on mediatoolbox.co.za & www.brandera.com ::

    – :: -:: – :: -:: – :: -:: – :: -:: – :: -:: – :: -:: – :: -:: – :: -:: –

    :: Nicky Furlong :: New Media Designer ::

    :: OgilvyInteractive :: Cape Town :: South Africa :

    :: [email protected] :: [email protected] ::

    – :: -:: – :: -:: – :: -:: – :: -:: – :: -:: – :: -:: – :: -:: – :: -:: –

    PS: Working very closely with MWEB we can learn alot more about this unchartered territory which is Cyber space.

  • This Linkedin Digital Strategist Cape Town Job Ad stalked me into applying

    The following Digital Strategist Cape Town Job ad has been following me around linkedin for the last week or 2 now. It’s everywhere I go on Linkedin. I assume the fact that I’m restructuring my career towards a more Strategic UX role makes it stand out for me as well as the Yellow Dot Logo which is a constant visual nag. I’ve been spending alot of time on linkedin lately, building my network, interacting with people in certain industries and discussing UX related topics on forums. This ad hounded me so much I eventually applied for the position regardless of the fact that it required someone more experienced in strategy than I am.Urbian-Digital-Strategist

     

    I’d be interested in knowing what Urbian have spent on this Ad and what kind of response it resulted in.

    • Is it targeting the right people
    • Has it resulted in the kind of response they expected in terms of numbers of appropriate applications
    • What level of targeting do these ads offer

    Have you had a similar ad stalking experience? What was it?

    PS: Can someone please grab this Digital Strategist role and get it out of the way now! I can’t take it any more! Apply Here!

  • Modular Smart Phone by Phonebloks – So cool I had to share

    broken iPhone
    Photo by Lars Plougmann on Flickr

    I haven’t posted anything to any of my sites for absolutely ages but the following project is just so inspiring and “necessary” that I thought it’s a definite must share. I know more than anyone else the problem we have with our “smart device” becoming unusable because one small little part broke. In many cases the cost of repairs are so high we end up tossing the device and just getting another, which is an extremely wasteful practice. My daughter just washed my iPhone and destroyed the screen. Even though all the other parts work perfectly fine the phone is useless and I’m struggling to find someone to repair it at a decent rate. I wouldn’t have a problem if I was using a Phonebloks Modular Smart Phone.

    THE PROBLEM

    A phone only lasts a couple of years before it breaks or becomes obsolete. Although it’s often just one part that killed it, we throw everything away because it’s almost impossible to repair or upgrade.

    DESIGNED TO LAST

    Phonebloks is made of detachable bloks. The bloks are connected to the base which locks everything together into a solid phone. If a blok breaks you can easily replace it; if it’s getting old just upgrade.

    Modular and Reusable Phoneblocks
    Modular and Reusable Phonebloks

    I’m absolutely stunned that we’ve come so far without solutions like these becoming mainstream. Of course we know that’s driven by the consumerism being shoved down our throats by the corporations merely interested in profits and not sustainability. If we can use collaboration and networking to create mass movements we can surely get 1 simple and very necessary product developed.

    A movement not a product

    I think The Phonebloks project is more of a movement that a 1 off product and deserves our energies to see it realized. These types of solutions are what improve people’s lives drastically while not completely destroying the environment. It’s a matter of changing our mindsets and looking further than the status of the latest and most flashy device.

    I highly recommend giving this project your support, getting the word out there and adding your voice to the Thunderclap.

    I’m working with another like minded designer to create a community directory of dwelling modules along a similar lines. It’s called Wikidwell, the brainchild of Irina Papuc. It will contain fully modular items, free of toxins and completely recyclable