Have you ever turned up at an event inappropriately dressed, maybe too casual, too formal, you wore 2 different coloured socks? How about waking up for one of the most important events of your life with a huge zit on your forehead? I’m sure you’ve had that experience where someone tells you they’re sure they’ve seen you somewhere before or that you have a familiar face, or you’ve met someone before but just can’t remember what they look like.
Make sure your company looks the part
These little life experiences teach us alot about appearances, how we value them and the impact they have on the decisions we make. Your company or organisation is no different. Ever attend a corporate function or business meeting and all you had were those cheaply printed business cards without a logo and just your companies name written in comic sans font? Every company has its zit moment, the moment when it is not dressed appropriately, when it’s presentation is less than what it should be or gives the wrong impression. Many companies are forgotten because they have not made a memorable impact on those they interact with. It’s like those great television commercials who’s brands you just can’t remember.