I’ve been monitoring a few high profile logo re-design projects lately, and the controversies which have popped up surrounding them. I find the whole thing rather intriguing. At first I suppose I was thinking the same thing everyone else was, which is basically – “What were they thinking”? Why’d they waste so much money on that? I’ve seen smaller companies do much better” etc. etc. I personally haven’t heard much noise or controversy about small company re-brands. The latest installment is none other than our very own Pick n Pay, a place we have all probably visited at some stage(South Africans that is) to stock up on our daily needs. Biz-community has been following the story quite closely of late and seems to have quite a bit of insight into what this re-branding process entailed.
What Biz Community Readers Think
A recent poll held by Biz-community.com reveals a little about what people, mostly those in the marketing & advertising industry I gather, have to say about this re-brand. As of about 14:40, 14 November 2007, 47% of readers expressed a dislike for the new identity.