I just found the following letter I wrote while working as a “new media” designer at Ogilvy Interactive Cape Town back in 2001. It was sent out to the entire company, I know scary, but got me a meeting with the guy on top back then and an entry into the Ogilvy Africa 360 Brand […]
innovation
Logo Controversies Continued
I’ve been monitoring a few high profile logo re-design projects lately, and the controversies which have popped up surrounding them. I find the whole thing rather intriguing. At first I suppose I was thinking the same thing everyone else was, which is basically – “What were they thinking”? Why’d they waste so much money on […]