Nur Ahmad Furlong

Tag: identity

A Fresh face for Jayz.co.za
My good friend Jamaal has been really busy taking Jayz.co.za to the next level. I’m super impressed with the way he’s taken his business from a one man show not so long ago, to a team of Social Media Strategists in a really short space of time.
Having designed the Jayz Corporate Identity a while back, and then styling his previous site, it was a welcome experience taking it another step further with this latest re-brand. This re-design focused much more on personal branding, something which I think I need to pay a little more attention to myself, but which Jayz does really well.
So what do you think of the Jayz new look?
June 5, 2009
Logo Controversies Continued
I’ve been monitoring a few high profile logo re-design projects lately, and the controversies which have popped up surrounding them. I find the whole thing rather intriguing. At first I suppose I was thinking the same thing everyone else was, which is basically – “What were they thinking”? Why’d they waste so much money on that? I’ve seen smaller companies do much better” etc. etc. I personally haven’t heard much noise or controversy about small company re-brands. The latest installment is none other than our very own Pick n Pay, a place we have all probably visited at some stage(South Africans that is) to stock up on our daily needs. Biz-community has been following the story quite closely of late and seems to have quite a bit of insight into what this re-branding process entailed.

What Biz Community Readers Think
A recent poll held by Biz-community.com reveals a little about what people, mostly those in the marketing & advertising industry I gather, have to say about this re-brand. As of about 14:40, 14 November 2007, 47% of readers expressed a dislike for the new identity.
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November 14, 2007
Some Logo Ideas for Star *Camp Cape Town event
This is a really old post, for some of my more recent Logo design Work please visit my Logo design Page or my Company’s the-colab.com Portfolio Page. Hire me to design your next Logo, I promise I won’t disappoint!
If you’ve heard about *Camp Cape Town (pronounced Star Camp), which will be happening in a few weeks time (on December 8th and 9th), have a quick squizz at these logo ideas I designed for the event. I quickly put a few designs together as a way to contribute my little piece to this very interesting pie and would love your feedback.
The *Camp builds on the 2006 BarCamp Cape Town, the GeekDinner movement started post-BarCamp Cape Town, and the 27dinner phenomenon of finding new ways to get people together to learn from each other and to learn _of_ each other, to help build the Cape as a leader in business and technology.
For those of you not familiar with these events, they are a new (well new to many) style, think tank/collaborative events or (un)conferences. The participants organize the event and set the agenda. It’s a great way to learn from others, share ideas and get involved with people you may never otherwise interact with. Visit http://wiki.geekdinner.org.za/wiki/Star_Camp/Cape_Town_2007 to see all the details and sign up to attend. If you have any comments or ideas for the logos, let me know by submitting a comment on this post. You also stand a chance to Win a Brand Spanking new Logo Design by entering my Logo Design Questions & Answers competition. Click Here to enter. Below is one of the recommended modified Logo Designs requested by benevolent dictator Neil. What do you guys think of this one? Some more options based on feedback from those commenting on this page.
November 10, 2007
What your logo should & should not be doing
Have you ever turned up at an event inappropriately dressed, maybe too casual, too formal, you wore 2 different coloured socks? How about waking up for one of the most important events of your life with a huge zit on your forehead? I’m sure you’ve had that experience where someone tells you they’re sure they’ve seen you somewhere before or that you have a familiar face, or you’ve met someone before but just can’t remember what they look like.
Make sure your company looks the part
These little life experiences teach us alot about appearances, how we value them and the impact they have on the decisions we make. Your company or organisation is no different. Ever attend a corporate function or business meeting and all you had were those cheaply printed business cards without a logo and just your companies name written in comic sans font? Every company has its zit moment, the moment when it is not dressed appropriately, when it’s presentation is less than what it should be or gives the wrong impression. Many companies are forgotten because they have not made a memorable impact on those they interact with. It’s like those great television commercials who’s brands you just can’t remember.
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October 25, 2007
Why good design is so important to your business
Understanding the role design plays in business success is crucial to making the best design decision based on your business objectives. Design is the language your business uses to communicate itself to the world.
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Lets look at en everyday example. You’ve been invited to a business event, those attending will be trend setters in your specific industry. You have a copy of the programme of the event and have a good idea of how you want people to perceive your presence especially during the networking session. So how do you go about getting the results you need? Design!
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September 29, 2007