Nur Ahmad Furlong

Category: Corporate Identity

The Official WordPress Meetup Cape Town Logo
That is of course if anyone disagrees in and provides something better. I did a few roughs and seems this one was the favourite, so in the spirit of moving forward, I’m planning on whipping up an I’m attending button for you to put onto your blogs. Lets hope this will stimulate a little more interest in the event which will be taking place 26th March, 4pm at the Bandwidth Barn in Cape Town CBD.
What do the rest of you think of the logo?
Grab the badge below or paste the code into your sidebar to let others know you’ll be there and to encourage more to join us!
<a href=”http://wpcapetown.wordpress.com” title=”Wordpress Cape Town Meetup March 26 2008″><img src=”http://www.nurahmadfurlong.com/blog/wp-content/uploads/2008/03/wpmeetup-button.gif” alt=”Wordpress Meetup Cape Town March 26 2008″ border=”0″ /></a>
March 14, 2008
A few Logo Designs for fun – sitepoint design contests
There’s been an awful lot of debate going around in design circles about non-paying pitch work (spec work) and it seems the vast majority of designers are against it. On the other hand most client’s would prefer it for obvious reasons.
One place online which I’ve recently been testing out for fun is the Sitepoint Design Contests. I was browsing the many contests and thought I’d give it a bash, just to see what I could do in a few minutes, and also to test the responses I might get. I have to say, most of the logo designs submitted in these contest are really shocking. Many times it seems the people who are requesting the designs are not very design literate either, which would probably explain their need or choice to use a solution like this. There are however quite a few really great designers spending their time crafting to top notch stuff on these design contests. This means not everyone is against this type of design work and someone has to be making some money off this type of service. You’ll have a laugh at some of the weird and wacky designs people try to get through these contest. I recommend visiting the Sitepoint Design Contests just for the fun of it, some crazy companies on there as well.
It was quite a fun exercise, working with limited briefs, not putting in too much time, no feedback, mostly working on these in the wee hours to get some creative juices flowing. Below are a few samples of some of the logo designs I developed which I thought I’d share with you. I’m holding thumbs that one of them might be chosen so I can boost my income a little. Let me know what you think.
ERGOWRITE – healthy stationery

Edmonton – Social Planning Council

WTHRU – where the heck are you (people finding software)
Domaining.org – domain registration service

December 4, 2007
What your logo should & should not be doing
Have you ever turned up at an event inappropriately dressed, maybe too casual, too formal, you wore 2 different coloured socks? How about waking up for one of the most important events of your life with a huge zit on your forehead? I’m sure you’ve had that experience where someone tells you they’re sure they’ve seen you somewhere before or that you have a familiar face, or you’ve met someone before but just can’t remember what they look like.
Make sure your company looks the part
These little life experiences teach us alot about appearances, how we value them and the impact they have on the decisions we make. Your company or organisation is no different. Ever attend a corporate function or business meeting and all you had were those cheaply printed business cards without a logo and just your companies name written in comic sans font? Every company has its zit moment, the moment when it is not dressed appropriately, when it’s presentation is less than what it should be or gives the wrong impression. Many companies are forgotten because they have not made a memorable impact on those they interact with. It’s like those great television commercials who’s brands you just can’t remember.
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October 25, 2007
Branding Bettina Branding
I was approached by Bettina Moss, a Strategic Brand Consultant, to develop a visual identity for her new brand consultancy, "BettinaBranding" and to assist with creating a simple yet interactive online presence. Bettina had a few ideas for starters which helped get the process going, but once ideas were put through their paces a few new directions developed. One of the initial conceptual ideas was to create a spiral element which conveyed the message of Branding being an inward and outward looking process. As is the case many times what is seen in the mind comes out very differently in reality and we progressed to develop a simpler yet bolder identity.
Draft Logo & Branding Ideas
Because of the name BettinaBranding and the emphasis on the B it Bcame clear very early on that the letter B was our friend though at times it wasn’t Bhaving the way we would have liked it to. Oh I’ll stop B’ting around the Bush, oops, couldn’t help that last one.
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August 30, 2007