When we talk about carbon footprints we think about those forms we fill in online which ask us all kinds of probing questions about our homes, our cars and our activities which impact the planet. William McDonough’s book cradle to cradle discusses the concept of re-thinking how we design things extensively and gives us a […]
Design
Re-thinking my view on the London 2012 Logo
A little while ago I wrote an article discussing the Logo & Identity Designed for the London 2012 Olympic Games. At first glance everything about the logo seemed completely appalling from the colours to the jagged shaped and seemingly meaningless random nature of it all. Well I’ve just read something which completely shifts my perspective […]
Why good design is so important to your business
Understanding the role design plays in business success is crucial to making the best design decision based on your business objectives. Design is the language your business uses to communicate itself to the world. Â Lets look at en everyday example. You’ve been invited to a business event, those attending will be trend setters in […]
Branding Bettina Branding
I was approached by Bettina Moss, a Strategic Brand Consultant, to develop a visual identity for her new brand consultancy, "BettinaBranding" and to assist with creating a simple yet interactive online presence. Bettina had a few ideas for starters which helped get the process going, but once ideas were put through their paces a few […]
The Identity Scale – Markbixby.com
I just read something on markbixby.com that gave a good laugh this morning. Client: “We really like Apple’s branding. Can you do something like that for us?†Designer: “I love what Apple is doing too, but your company’s a Mortuary?†If you’re a graphic designer you’ll completely identify with the hilarity of the scenario above […]
Official 2012 logo controversy
London England, a place many will argue is one of if not the centre of design excellence worldwide, also the winner of the bid to host the 2012 Olymic games. The Olympic Games brings with it to those cities which bid and host it a refreshment of design practices, a burst of local expression and […]