I was approached by Bettina Moss, a Strategic Brand Consultant, to develop a visual identity for her new brand consultancy, "BettinaBranding" and to assist with creating a simple yet interactive online presence. Bettina had a few ideas for starters which helped get the process going, but once ideas were put through their paces a few new directions developed. One of the initial conceptual ideas was to create a spiral element which conveyed the message of Branding being an inward and outward looking process. As is the case many times what is seen in the mind comes out very differently in reality and we progressed to develop a simpler yet bolder identity.
Draft Logo & Branding Ideas
Because of the name BettinaBranding and the emphasis on the B it Bcame clear very early on that the letter B was our friend though at times it wasn’t Bhaving the way we would have liked it to. Oh I’ll stop B’ting around the Bush, oops, couldn’t help that last one.
