Exploring the Problem space
As part of an existing social enterprise our team explored the idea of creating an innovation unit which could serve as an engine for research, new ideas and sustainability for the rest of the organisation.
As a team we explored ideas, problems and challenges we needed to figure out and what shape this unit could take.
Business Modelling
Besides problem and solution we needed to be sure we have a business model in place that effectively addresses the issues of sustainability.
Brand DNA
After having a much clear idea of the shape of our innovation unit, we needed to dig deeper into the soul of this brand and understand what it’s essence is all about, how to give it a meaningful personality and bring it to life.
Logo Visual Exploration
With the Brand’s core characteristics and purpose mapped out I went off into conceptual and visual exploration building on ideas we had discussed and trying to find the visual thread to string everything together.
Concepts
A range of concepts were identified for further development
Work in Progress. Check out the company behind the brand at Misk.my
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