I just read something on markbixby.com that gave a good laugh this morning.
Client: “We really like Apple’s branding. Can you do something like that for us?â€
Designer: “I love what Apple is doing too, but your company’s a Mortuary?â€
If you’re a graphic designer you’ll completely identify with the hilarity of the scenario above and then maybe immediately after the laughter has died, down as laughter always does, you’ll think back to something similar you’ve experienced with one of your own clients.
Something I have always struggled with is how to guide my clients in the direction they need to be going in, while side-stepping the design distractions they are faced with, many of which could lead them to disastrous design decisions.
Over at markbixby.com they have posted an article about the Identity Spectrum. I have to be honest and say this is a great idea, one which I wish I had thought up and used in the past and one which I’m definitely going to try out the very next time I get an opportunity. According to the article:
An Identity Spectrum gives everyone involved a common vocabulary for talking about how an identity should feel. What attributes should it convey and to what degree? It attempts to take something very subjective (an identity), and in some small way, measure it. It doesn’t serve as a Bible, but rather a starting point. A point of origin better than just our personal preferences.
Go check out the full Identity Spectrum article.
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